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10 Things You Didn’t Know About Vitaros, the New Topical Viagra

By: Liberty Kontranowski

Erectile dysfunction stand-bys – Viagra, Levitra, and Cialis – may have some friendly competition on the horizon in the form of Vitaros, a new medicated cream recently approved in Canada. Curious about Vitaros cream? Read on to get the facts.

1. It’s available in Canada first. Health Canada (the Canadian equivalent of the United States FDA) has officially approved Vitaros. Marketing plans are currently under way and a Canadian launch is expected in 2011.

2. It may become available in the U.S. Apricus hopes to market the drug to more than 100 additional countries. They’ve begun the approval process for the United States as well.

3. You rub it on, like salve. Vitaros is an on-demand topical cream that is applied directly to the penis before a sexual encounter.

4. It doesn’t contain sidenafil. Rather than the active ingredient in Viagra, Vitaros contains alprostadil, a common vasodilator that is currently distributed as an injection or penile suppository for erectile dysfunction.

5. It has fewer side effects. Since the only U.S. FDA-approved ED meds are in pill form, Vitaros offers the advantage of being less invasive, as it is not absorbed into the body systemically. Because of this, Vitaros users should expect fewer side effects than those treating their ED with oral medications.

6. Vitaros works quickly. Scientists from Apricus say that it produces a viable and sustainable erection within minutes.

7. It’s safer. Unlike Viagra, Cialis and Levitra, Vitaros can be used by patients who are treated with nitrates or alpha blockers for heart problems or diabetes. These patients are discouraged from using the FDA-approved oral ED drugs since those drugs can cause a harmful or fatal drop in blood pressure.

8. It’s been exhaustively tested. Vitaros was clinically tested in over 3,300 patients, including some with underlying prostate issues, and was proven to be both safe and effective.

9. It can also be used to heal wounds. Originally Vitaros was touted as a cream to help heal deep wounds, by encouraging blood supply and enhancing circulation to the wounded tissue.

10. For now, the U.S. will have to wait. The FDA rejected Vitaros in 2008 because of minor concerns over rodent studies. Although Vitaros was submitted for re-assessment in the fourth quarter of 2009, there hasn’t been any new word as of late—but with Canada on board, can the U.S. be far behind?

Naturally, we’ll keep you posted on the U.S. approval process of Vitaros. For now, American men will just have to sit tight and be envious of our neighbors to the north.

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